1968 Ford Mustang Eleanor transformed into a watch

REC Watches presents the P-51 Eleanor – a Limited Edition timepiece incorporating metal from the trunk let of a ’68 Mustang Fastback that was transformed into the Eleanor in 2017. Limited to 498 pieces.

https://www.youtube.com/watch?v=aN_ic8w-OGo?feature=oembed

Copenhagen, Denmark (November 7th, 2019) With the Limited Edition P-51 Eleanor, REC Watches is reclaiming the spirit, design and power of one of the coolest cars ever made. The dial is cut directly from a ‘68 Ford Mustang Fastback in the process of transforming her into the iconic Eleanor – first introduced in the 2000 Jerry Bruckheimer Blockbuster movie ‘Gone in 60 Seconds’.

The REC Concept
How do you put the soul of a car into a watch. Where do you find it? In the material, the shape, or is it in the roads it’s travelled?
It’s our love for the extraordinary machine that drives our philosophy. A three-step process we’ve named: RECover, RECycle, REClaim. Or REC for short.
RECover – The ‘68 Mustang Eleanor

The first Eleanor was a one-off re-design of a 1967 Shelby Mustang GT500 Fastback – created by legendary coachbuilder Chip Foose specifically for the movie Gone In 60 Seconds from 2000.
Our Eleanor organ donor is based on a 1968 Fastback and was recovered in Saintes, Belgium. Built by two Belgian brothers, she was put on a poster for their annual American car show. The only problem? There was no Eleanor. So, they had to build one specifically for the show.

RECycle – The dial
The trunk let removed and changed from the ‘68 Mustang – in the process of transforming her into Eleanor – was then given a new life. After the paint was removed from the Eleanor trunk let, we managed to punch 498 dials – all of which were coated with a clear lacquer to make sure the original patina of this 51-year old legend stayed intact and visible.

Centered around the recycled dial, our ambition was then to create a watch that honored the same design principles that made the Eleanor such an icon.

REClaim – The design
With the soul of the Eleanor captivated in the recycled dial, the main challenge was to build a watch around it. It had to be elegant, racy and masculine – but at the same time: It had to stand out on its own. In our dedication to reclaim the Eleanor, we found inspiration in the curves, rims, racing stripes, chrome elements and the unique counters of the Eleanor.

Both the Eleanor car and our classic P-51 timepiece (first introduced in 2015) are based on the classic Mustang. And just like coachbuilder and creator of the Eleanor, Chip Foose, we also had to rethink the classic Mustang in our pursuit to give life to the Limited Edition P-51 Eleanor.

Specification:
+ SIZE & FIT Diameter 44mm, Height 10.8mm, Weight 128g
+ FEATURES Case 316L Stainless steel, Sapphire Crystal with anti-reflective coating, Movement: Mechanical, self-winding
Power reserve +48 hours
Jewels 26
2 years full warranty, 3 ATM, 30 meters

About REC Watches
Petrol heads and watch fanatics to the bone, our ambition with REC Watches is to transform those passions into truly unique timepieces – recycling classic icons beyond repair. Every single REC timepiece incorporates salvaged, recycled iconic parts. A concept we call RECOVER, RECYCLE, RECLAIM – or just REC for short.

Contact:
Gürcan Bozdogan, Marketing and Public Relations
REC Watches
+45 31378231
gb@recwatches.com

Henrik Munch Fals, Creative Director
REC Watches
+45 31204481
hmf@recwatches.com