#Boasy, the slang term that has gone viral

“You don’t need to carry a blade to be Boasy,” is the slogan for the new London Street Clothing Brand BOASY London

(London) – April 3, 2019 – From Sean Paul and Stefflon Don to Idris Elba, Avelino and Not3s, the word of 2019 seems to be “boasy” – a term that means braggadocious, confident and boastful. Now, there’s a clothing line to back up the boasts: Boasy London.

Boasy London is an underground West London streetwear brand owned by branding genius Reece Johnson. Set out to challenge London brands like Trapstar clothing, Boasy London boasts a wide selection of streetwear, from hats and t-shirts to bodysuits and fleece jackets. Its initial collection is available for purchase at www.boasylondon.com.

“Boasy designers have been providing the look of UK streetwear for more than a decade by dressing musicians and actors for music videos,” says Reece Johnson. “Now, with Boasy London, people around the globe can exude that same confidence.”

Part of that confidence comes from bringing positive change to the streets where Boasy was born. The company is spearheading “PUT IT DOWN,” an anti-knife campaign targeting British youth set to launch in the early summer of 2019. The campaign offers support and rewards to teens who pledge to put down their weapons.

“You don’t need to carry a blade to be Boasy,” says Johnson. “We’re trying to teach kids that true confidence comes from being successful, not from violence and posturing.”

Reece Johnson is available to discuss the launch of Boasy London and the PUT IT DOWN campaign. To schedule an interview with Johnson, contact Erika Yuzon at info@facethebrand.com.

#anti-knife #CommunitySupport #PutItDown