Best Logo Makers to Create a Pro Business Logo
There are many reasons why a logo is an essential marketing and branding tool for any business. Consumers process visual images much faster than text; this means that they will likely remember your business logo even if they forget your exact name and marketing pitch. Your logo also helps to set your business apart from competitors and enables potential customers to recognize your products in any setting.
At the same time, slapping a logo together in a few minutes without careful research and planning isn’t enough; in fact, it could backfire on your business if you choose an image that is deemed offensive, inaccurate, or simply unprofessional in nature. A high-level logo that grabs attention, accurately reflects your company’s nature and core values, and appeals to your target audience is a must if you want to succeed in today’s highly competitive business environment.
What Makes a Logo a Pro Logo?
What is the difference between a truly great logo and an ordinary one? The answer is subjective to some degree and can vary depending on industry, location, and other factors.
Even so, there are some aspects of logo design that will set your logo apart from the rest no matter where you are located or what industry you work in. Following are some aspects of logo design that demand close attention in order to create a winning logo.
Business Name
If you use your business name as your logo or include it in your logo design, it should grab attention and reflect your company’s nature. Playful lettering can be ideal for a boutique, art shop, or company appealing to kids, but professional firms will want modern, clear lettering.
Logo Visual
Your logo has to stand for something; it can’t just be a pretty design. It could reflect your company name, as Apple’s and Shell’s logos do; alternatively, it could reflect the nature of your firm, as Nike’s logo does. Furthermore, the colors and images chosen should appeal to your target audience.
Identity
You need to decide on an identity before designing a logo to ensure your persona is accurately reflected in the logo design. A professional firm, for instance, would want to convey professionalism and expertise in its logo design. Conversely, an ice cream store will likely have a relaxed or playful vibe and so pick casual, relaxing colors and images.
Online Logo Makers: How They Work
An online logo maker allows you to pick images, colors, and fonts for your new logo and combine them together to create a design that will accurately reflect your business. In addition to a large selection of images and font options, logo makers have a handy editing program so you can customize styles, colors, and images to suit your exact needs.
Online logo makers have their pros and cons. On one hand, they are user-friendly and very reasonably priced, thus empowering anyone who wants to create a new logo to do so with ease. What’s more, you don’t have to pay for the service up-front, so you can tinker with images, designs, and styles for free and only pay for your completed logo once you’re done.
On the other hand, logo makers don’t have an unlimited number of stock images, fonts, and design options. Furthermore, logos created on logo design sites can’t be fully customized. It can be challenging to create a 100% unique logo using one of these tools, especially if there is a lot of competition in your industry.
If you do decide to give an online logo maker a spin, you’ll likely want to check out one of the options listed below. These are some of the best logo makers on the market and have much to offer new business owners from all industries and walks of life.
Perhaps the best aspect of Design Studio is that it is 100% free. This is a huge boon for anyone starting a new business.
Design Studio is very easy to use. It offers sample templates for a range of industries; once you select one, you’ll be taken to the logo editing studio to customize the design, colors, images, fonts, and other aspects of your logo. When you’re finished, you can download your new design as a .pdf, .jpg, or high-quality .png file.
The main drawback of using Design Studio is that your new logo won’t necessarily be scalable. This can make it difficult to use the design on a range of online and offline platforms.
Brand Mark is easy to use and offers a range of customization options. It’s also very reasonably priced, a high-quality image file costs $25, but you can get a full branding package for only $65.
To get started, you’ll need to list some keywords associated with your business. Brand Mark will then offer some sample templates that you pick from. Once you pick your template, the site will offer icon options based on your industry type.
Unfortunately, you can’t fully customize your logo until you have paid for it. This setup is highly inconvenient, especially for first-time logo creators.
Tailor Brands stands out for providing an incredibly user-friendly interface and a host of design, style, color, and font options. If you want to ensure your logo is 100% unique, this could be the site of choice for your business.
Once you answer a few questions about your business, the site will offer a range of options that you can work with using the site’s editing program. What’s more, it will also offer handy tips and insight that can help you create the “vibe” your logo is meant to convey to your target audience.
Unfortunately, Tailor Brands isn’t as affordable as many other logo makers on the market. Users pay a subscription fee ranging from $2.99 to $10.99 a month, although discounts are available for annual plans. Even so, the company specializes in branding, making it a high-quality option for someone who needs a professional goo at a reasonable price.
Logaster specializes in creating minimalist, modern logos. It’s easy to use, offers plenty of color and image options, and is very reasonably priced. What’s more, you can see previews showing how a particular logo design or style will look on letterheads and business cards.
To get started, you’ll need to type in your business name and a tagline, if you have one. Next, you’ll select color and image options. The site will then display various customizable logo designs that you can examine and pick from.
Unfortunately, Logaster doesn’t offer the styles and fonts needed for branding a casual business. Additionally, its selection of icon options is relatively small.
Smashing Logo is versatile, offers plenty of style, color, font, and image options, and is easy to use even if you don’t have previous experience with logo design.
To use the platform, you’ll need to provide your business name and a few industry-related keywords. Next, you’ll be prompted to select an AI-powered virtual designer, which gives the feel of working with a designed expert. You’ll then be asked to pick color, image, and font options; once you do, Smashing Logo will generate a range of logo options for your consideration. You can use one “as-is” or customize it on the site.
The main downside of using Smashing Logo is the cost. You’ll need to be prepared to pay between $80 and $120 for your new logo. Even so, it’s a high-quality site, and it costs less than hiring a logo design firm.
Logo Garden is 100% free. If you need a simple black-and-white logo with minimal adaptations, this site will likely meet your needs.
To make a logo, click on the “get started” button. You’ll be taken to the site’s logo editor, which offers icon options that can be used on their own or with your business name. Once you’re finished, you hit the download button and the new logo is yours. Unlike other free logo makers, Logo Garden allows you to download your new logo in various formats to ensure your design is scalable and can be used with ease on products, printed materials, and internet platforms.
Logo Garden, however, doesn’t offer much in the way of variety. You can’t change the font or color for your logo on the site’s platform, although you can do so on your own with an editing program.
A good logo will showcase your business in the best possible light for many years. Given this fact, you’ll want to pay close attention to the style, colors, fonts, and background used to ensure the design meets your needs long-term. Online logo makers are an ideal tool to help you assess the options and pick the best one, but they aren’t without their downsides, so try a few out before selecting a platform and be prepared to invest time and research into creating a logo that will stand the tests of time.