7 Steps to a Successful Advertising
As expressed through its numerous forms, art aims mainly at the performance of the values that govern and characterize the respective canonical structures in the history of human civilization. Any creation and exhibition that touches on the vast field of art must, admittedly, first of all, detect the strategic points of the society in which it operates in order to become an object of art.
A representative example of an art form, which could well be considered as a living proof of art, is advertising in whatever form it is exhibited.
This paper deals with these elements that make advertising (electronic and print, theoretical and practical, three-dimensional and one-dimensional, audio and silent, colour and black and white) art form. But how can one use modern media to create modern and contemporary content that will convey the message to the consumer public? Let’s find out:
- First of all, before you start advertising, think about why you want to advertise
It is something that many do not understand. Want to introduce a new product? Increase the visibility of your business? Promote a new offer? What exactly do you want to achieve? Think about it before you start.
- Clarify your target audience
And once you are sure of the reason you are advertising, now think about the “target market” you want to address. The ideal “readers – potential buyers”. Ideal is the customer you want to have hundreds of them. If you can not identify them – then you can not find them! You only want to address those who are more likely to buy. Identify your “ideal” customer, and you will have solved half the puzzle!
- What do you want to say through your ad?
Clearly state the message of your ad. You should know that people ask 2 basic questions. The first is: Why do I need to buy this? And the second is: Why buy this product or service from this particular company? If you can not answer these two questions, then you probably have failed. Everything else is unnecessary.
- Choose the right advertising medium
To choose a suitable medium, you must first know to whom your message is addressed. We solved this in Number 2. Now think: which newspapers are they most likely to read? Which magazines? Which radios are they most likely to listen to? Which websites do they visit? Do they use Facebook? You need to answer the above questions if you want your ad to have measurable results.
- Write as you would speak
Avoid technical terminology and words that will impress. Most likely, you will confuse your “readers – potential customers”. Most people are more comfortable reading the way they speak to other people.
- Sell solutions, not products
Your customers are looking for solutions to their problems. They are not interested in your product or company, but neither are you personally. All they care about is finding the best possible solution to their problem as cheaply and quickly as possible. Nothing else! In essence, your product “stands” between them and the solution they are looking for – which costs them money! So change your approach and way of thinking. Find the solutions your customers want and write in your ad about how you can meet them.
- Create a professional result
Proper storytelling, a strong tagline and even the choice of shots all play a decisive role in the final result of your ad. An equally impressive audiovisual result should accompany a strong advertising message. Choose the best possible production for your ad, investing in every detail of it. From adding music, selecting actors and using voice over, an ad requires a lot of systematic work. You can add anything to your ad that can make it stand out for its creativity, professionalism and immediacy. Use voice over services in advertising, which can give you a clear advantage over your competitors. You can check different voice over services from Voquent agency at amazing and economical prices for every kind of content you’ll need to create.