What is a Video Showreel? How Long Should a Video Showreel Be?

Attractive, brief, and detailed; showreels are reliable content options for showcasing your brand and business. Find out what makes them so alluring and where to as for the best results.

Businesses today have successfully harnessed the potential of video content in delivering their messages. And they ride on the wave of favoritism consumers show; over 73% prefer video content to other types. Among the exciting options used are showreels and interesting clips that sell intricate details about a company. But what exactly are they? Why are they needed? And how long should you keep them when creating one for your brand?

Showreel – Definition

You may have heard of the term ‘showreel,’ especially if you’re in the film industry or have friends who act. And in the context of brands, their meanings aren’t so different. Showreels are short videos through which a company can display its portfolio. This means viewers are introduced to your establishment through coverage of your previous work, product or service uniqueness, and overall proof of experience and efficiency in your expertise.

Brands often use showreels as a year-round awareness strategy for prospective clients. You’ll also find that companies forward them to potential partners in the business to showcase their compatibility with a proposed project. They’re video resumes, minus the boring details and including every spicy, flamboyant fact. Showreels help you say to potential clients, “Yes, others can do this…, but here’s how we’ve done it better!”

Why Make a Showreel?

It’s already established that showreel videos introduce your portfolio to a prospective customer. But it offers tons of other benefits that make it a must for every business’s marketing strategy, including these;

• Excellent Customer Conversion: Traditional webpages or downloadable PDF files strings on with windy sentences and stair-length paragraphs and can become boring in seconds. But a video showreel is exciting and retentive, meaning viewers are turned into customers quickly.
• Unique Appearance: Its superb flexibility means you can design your showreel. However, it best represents your brand’s identity. And the best part is this uniqueness lets your business gain attention and recognition among the heavy competition.
• Superior Presence: Its visual delivery means you won’t just talk about being the best in your field but also show it. With video showreels, your superiority in the skill of service and production can be proven through a showcase.
• Convenient Info Source: Their ephemeral nature makes showreels great for learning about a company. And they can be shared through any means to reach anyone quickly anywhere in the world.

Proper Duration for a Video Showreel

Though video content is renowned for its catchiness, it’s important to note the length-to-use compatibility. This means different needs call for different clip duration, which must be adhered to get the best results. And though it’s already mentioned that showreels are generally brief, the main question remains, how long is considered enough?

Some brands prefer their showreels to extend to 2 minutes, while others slash this by half. Startups with less information to dish out are usually satisfied with 90 seconds- 1-minute videos. But more prominent brands usually need more clip length in their numerous showcases.

Still, the average duration for a showreel should stay between 2 to 3 minutes, but no more. Any longer, and you risk breaking the brevity rule. You want to be quick in delivery but detailed enough that you sell your brand’s best features.

Tips for Making Showreel Videos

If you’re making a showreel or contracting an agency for one, it’s important to bear some tips in mind. While focusing on the duration is crucial, it’s not the only factor determining a great showreel video. It’s why if you want the best out of your project, you must ensure your showreel contains the following elements;

• Clarity: Effective communication is a must in a showreel video. You want to be as convincing as possible, and the best way is to deliver the points as clearly as possible. Potential clients develop more trust in brands whose showreels are direct and coherent.
• Brevity: The duration issue must be noted in a showreel. Your points must be snappy and short and utilize every limited second. You must remember the goal is to capture attention but not so long that you lose it, especially considering how much in a rush today’s audience is.
• Relevance: Don’t make the mistake of loading your showreel video with pointless material. Focus on new information that sells your brand’s best features and promises to solve the client’s problem. Your video should confirm that your product or service is relevant to the client’s needs.
• Update: The information loaded in your showreel is fresh and current. New projects, products, services, and accomplishments must precede their content. It must also be designed in style presently in vogue, like animated showreels used by tech brands today.
• Personality: You want your audience to experience your brand as an extension of the people that created it. It’s why your showreel must display a solid and unique identity. Use designs, dialogues, clips, and aesthetics that best express your brand’s goals, vision, and selling points. And don’t forget to add a touch in style.

Where to Get Showreel Making Services?

Every business should consider picking the best experts at making video showreels; only some come close to Zelios Agency. Our extensive experience in the industry is proof of our superior showreel-making services. At Zelios, we focus on creativity, uniqueness, and personality when making showreels for every client. Give us a hoot through our email today, and let us get started on your video showreel project.