4 Reasons Why Fabric Displays Are a Great Choice For Trade Fairs
A print display or banner is one of the best ways to catch a customer’s attention. Over the last few years, customers and brands are increasingly opting for sustainable business methods. This has led to the popularity of fabric displays for retail, exhibitions, trade shows, and other events.
Technological innovation and advancement have made fabric displays a go-to choice for many businesses and brands. If you have been stuck with the expensive custom display cycle for years and have been looking for something unique, then it might be time to try using fabric displays for your event – whether it’s a retail window display, pop-up activation or tradeshow.
So, if you are considering replacing your current MDF, vinyl displays or any other type of display with fabric displays for an upcoming event, here are seven reasons it might be the best investment for you.
1. Sustainable and Eco-Friendly
Fabric displays are an eco-friendly alternative to traditional display formats like vinyl prints which use toxic chemicals and non-recyclable materials in the production process. PVC banners contain harmful chemicals that pollute the soil and water. Researchers state that PVC is the most toxic plastic in the ecosystem. No other material leaves behind chemicals like vinyl chloride, phthalates, and cadmium like PVC.
Compared to these, fabric displays are a great alternative for businesses looking to go sustainable. Fabric displays are sustainable banner solutions that are increasingly adopted across all industries due to the reuse-ability and longevity of the print medium.
2. Wide Range of Applications
The beauty of fabric displays is that they can be used for many applications. From banner stands to branded backwalls and hanging displays to promotional counters, fabric displays are the perfect example of the flexibility necessary for trade shows.
Fabric banner displays are easy to set up and can come in simple or complex designs depending on the client’s requirements. You can also add accessories to the layout of the fabric display, like iPad stands, lightboxes, or sanitizing stations.
Fabric banners are perfect for many events such as award shows, trade fairs, presentations, reception and office inaugurations, exhibitions, and conferences.
3. Unmatched Durability and Strength
Did you know that traditional roll-up display banners with a metal frame have a comparatively shorter lifespan than fabric displays? Suppose you have one event lined up after the other and constantly travel between different venues. In that case, there is a high possibility of wear and tear on the display banner in all this chaos.
The constant assembling and disassembling of the banners can damage traditional roll-up banners beyond repair. On the other hand, fabric banners are sturdy and long-lasting to endure constant packing and unpacking while travelling between different venues. Moreover, it is very easy to maintain fabric displays. You can use a simple washcloth to clean scratches and stains from a fabric display.
4. Remarkable Graphics and Printing Possibilities
Not long ago, fabric displays were not considered ideal for printing colourful graphics. Due to this drawback, the demand for fabrics was far lesser than its alternatives, like photo panels.
However, with constantly evolving technology, the game has changed. Displays using fabric is emerging as one of the top players for printing outstanding graphics. They are now considered an extremely lightweight, superior-quality material that allows the brand’s story to come to life.
The smooth yet vivid colour reproduced on the fabric takes visual communication to the next level when displayed at trade fairs and exhibitions. The latest 3200mm width dye sublimation process applied on fabric display banners gives you the freedom to be as creative as you want, regardless of the display size.
In Conclusion
All retailers participating in tradeshows aim to bring as many visitors as possible to the booth and establish the initial connection with them. To achieve this goal, you should create visually striking displays that capture visitors’ attention and make them curious about your products.
The reasons mentioned in this article highlight several reasons why investing in this sustainable display option will help make your events successful. Without further delay, add the ‘wow factor to your exhibits and make them a successful affair.