What is Marketing Automation and How Does it Work?

The process of marketing involves several monotonous and repetitive tasks. For instance, tasks such as posting on social media, generating and sending invoices, sending email drip campaigns, adding sales calls to calendars, etc. are extremely time-consuming. They not only keep the marketing professionals occupied but also increase the chances of manual error.

So, what is the solution?

Well, the easiest and most effective solution to handling such tedious tasks is embracing automation. There are plenty of automation software available nowadays that help manufacturers and other businesses become more organized, boost sales, and enhance the customer experience. Utilizing these software can help manufacturing companies save a lot of their valuable time and effort. In today’s blog, we will understand all about manufacturers marketing automation and how it works to benefit companies. So, let’s begin.

How Does Marketing Automation Work?

Every business has a list of repetitive tasks that are performed manually. These include tasks like reminders, reporting, follow-ups, drafting emails, and more. Although these tasks aren’t necessarily complicated, they distract the personnel from their more meaningful assignments that can have a greater impact on the company’s bottom line.

By embracing marketing automation, companies can automate all such manual processes and free up their valuable time. They can enable their teams to focus on bigger projects while the marketing campaigns keep running in the background.

Let’s understand how marketing automation works with the help of an example.

With smart automation software, marketing professionals can automate campaigns that send specific content to leads based on their past behaviors and gathered data. For instance, let’s say your manufacturing company is organizing a webinar for its prospects. You can send email invitations to your leads to attend the webinar.

Now, with automation software, you can achieve the following:

• Once a recipient RSVPs yes, he/she is automatically funneled into a new email list.
• Everyone in the new list will automatically receive emails that nurture the prospects. It begins by sending a thank you email to everyone who attended the webinar. After a few days, they receive a link to download a case study on a similar topic.
• Now, the leads that download the case study are automatically routed to the sales team. People from your sales team can follow up with these leads as they are much more qualified and further down the buying process.

Thus, automation software streamlines marketing for manufacturing industry and helps to achieve better results.

Benefits of Adopting Marketing Automation

Marketing automation is not just reserved for companies with massive marketing budgets. It can, in fact, be utilized by businesses of all sizes to achieve better outcomes.

Here are some of the most notable benefits of adopting marketing automation for your manufacturing business.

1. It helps to build better and stronger relationships. In the manufacturing industry, new customers seldom purchase from a business the first time they learn about it. And this is why marketing automation such as personalized emails can help to nurture leads and foster better relationships.
2. Marketing automation makes it easier to follow up on prospective leads. The functionality of follow-up reminders can help sales reps stay on top of the most qualified leads.
3. With marketing automation, companies can track the entire customer journey and gather meaningful insights about their target user group.
4. Most marketing automation tools enable companies to automate the posting of all their posts. This not only saves time but also ensures brand consistency.
5. Preparing reports is a crucial task that involves a lot of time. Automating this task with automation tools ensures highly accurate and precise reports with custom visualizations. Thus, companies can better determine the success of their marketing campaigns and identify areas that require improvement.

Conclusion

Marketing automation can be an absolute game-changer for manufacturing companies. It can help them score, organize, and nurture leads throughout the sales cycle, increasing conversions by targeting the right customers. But more than that, it can help manufacturing companies rid themselves of monotonous tasks that may consume a lot of their time.

So, if you plan to implement marketing automation in your business, you must get in touch with a renowned digital marketing agency such as StratMg. The professionals at the company can help you implement the best automation strategies at a budget-friendly cost.