Link building is alive and well as a way to build a strong presence online. When combined with normal marketing and SEO tactics, link building is a powerful way to get noticed. But, despite its simplicity, there is a clear right and wrong way to build links.

Do’s

At some point online you’ve stumbled across a masterclass in link building by the best link building services. However, the marketing side was masked so well that it slipped right by you. This is how link building is supposed to work when the reader feels enticed enough to click a link.

1. Relevancy

Make sure that all of your links are relevant. This starts by being clear with any writers, webmasters or editors that you’re working with. They will often change small things that can have a big impact on your link building. Not everyone is familiar with SEO, so keep them aware of your intentions. 

2. Quality

Backlinks on a renowned website will get you much, much farther than a content mill website. Your aim for links should always be quality over quantity. There should never be doubt about this priority when targeting new opportunities. 

3. Follow the Yellow Brick Road

The path of least resistance is just as valuable as a hard-fought victory! Small wins with link building will lead to chances for you to earn a link on a much bigger website. Network and participate, and always pay attention to your unlinked mentions. 

4. Be Patient

Take your time when creating a plan. Genuine results don’t happen overnight. There will be plenty of highs and lows when dealing with strict search engines. Link building is one of the top three important factors to ranking your website.

Don’ts

Black Hat link building was popularized for its short-term results. The penalties for these methods destroyed many promising companies. As a result, search engine rules became harsher every year.  

1. Low Quality

Low quality links will get you a quick boost that can’t be sustained. By the time that boost wears off, your links and website will need an SEO makeover to deal with the damage done. Low quality link directories and blogs are tempting, but completely worthless. 

2. Adult Content

Stay away from adult content unless you specifically cater to that particular market. Search engines isolate adult content from the rest of their mainstream content. Putting effort into link building with adult content will put you in a small group that is already overcrowded. 

3. Scams

Never, ever build links with the help of websites that are known for scam behavior. This includes schemes that prey on business owners by offering link deals that goes against Googles TOS. 

4. Spams

How many adverts and popups can you tolerate? Sound the alarm if your links are on websites that spam users with an unbearable number of ads. If the search engine doesn’t penalize you, then the word of mouth will be your undoing.

The Easy Part

Even with annual search engine rule changes, there is nothing quite like link building. Finding the right technique will help your website rank higher than the competition. Boosting traffic takes time, so make it a goal to build a relationship with your customers.