JPR Media Group works with Kingdom of Saudi Arabia Hospitality Business Mira Foods to launch Lusin Mayfair

Launched to the public on the 31st of October 2022, Lusin premiered as the first Armenian restaurant in the heart of Mayfair London. With existing Lusin restaurants in Saudi Arabia, JPR Media was tasked with driving awareness and press for their first London outpost of Lusin. 

JPR Media secured concierge bookings from leading London hotels such as 41 Hotel, Baglioni Hotel, Belmond Cadogan, Brown’s Hotel, Bulgari Hotel, Charlotte Street Hotel, Claridge’s Hotel, COMO Hotels and Resorts, Corinthia Hotel, CQ, Trafalgar Square, Edition Hotels, Kimpton Fitzroy London Hotel, Intercontinental Hotel Park Lane, Middle Eight, Pan Pacific London, Roseate House Hotel, Rosewood Hotel, Royal Lancaster London, Shangri-La Hotel, Standard Hotels, The Athenaeum Hotel, The Berkeley Hotel, The Jumeirah Carlton Tower Hotel, The Londoner Hotel, The Mandrake, The Marylebone Hotel, The Mayfair Townhouse, The Ned, The NoMad Hotel London, The Savoy Hotel, Vintry & Mercer Hotel, and W Hotel. 

JPR Media booked marketing representatives from some of the top luxury brands in the world such as Alexander McQueen, Amouage, Beats by Dre, Belstaff, Boodles, Coach, Coty, De Beers, Fendi, Gucci, Hugo Boss, Jaeger-LeCoultre, Jimmy Choo, Louis Vuitton, Manolo Blahnik, Mont Blanc, Nars Beauty, Saint Laurent, TAG Heuer, Tiffany & Co, Van Cleef & Arpels, and Veuve Clicquot.

Working together with a social media company, JPR Media Group booked niche food and lifestyle influencers who shared and tagged on Instagram, boosting awareness and requests for bookings.