Del Taco and Taco Bell, nonetheless rivals immediately, opened inside a 12 months of one another in 1960 and 1961.
Mary Meisenzahl/Insider
The 2 eating places broke from the hamburgers and french fries mould of quick meals on the time to promote burritos and tacos.
Taco Bell's authentic menu from the Nineteen Sixties.
Courtesy of Taco Bell
On the identical time, these eating places had been rising and increasing, the US was constructing its huge freeway system.
American life was redesigned round automotive tradition, and People wished handy meals stops that match into that life, in response to creator and journalist Adam Chandler.
Southern California particularly grew primarily based on automobiles, which enabled suburban housing tracts, malls, and fast-food eating places to emerge.
A car-centered tradition, spending cash for leisure, and a rising demand for quick and environment friendly meals made an ideal storm for quick meals to begin, poising the business to develop via the remainder of the world.
Mary Meisenzahl/Insider
Do you might have a narrative to share a couple of retail or restaurant chain? E-mail this reporter at mmeisenzahl@businessinsider.com.
Southern California was primed to develop drive-thrus, which make up about 75% of quick meals business gross sales immediately.
Starbucks drive-thru.
Photograph by Jason Whitman/NurPhoto through Getty Photographs
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