Whitten & Roy Partnership announces company rebrand
Knoxville TN, November 17th 2022: International sales consultancy Whitten & Roy Partnership today announces a major rebrand reflecting the company’s evolution as a global business, which sees the launch of two new separate and distinct sub-brands – WRP Commercial and WRP Social Impact – under the Whitten & Roy Partnership umbrella.
With a continued commitment to driving sales transformation with integrity for clients across cultures and continents, the creation of the two sub-brands marks a natural progression from Whitten & Roy Partnership’s long-standing work in both the commercial sector and the developing world, as well as with hundreds of social enterprises.
Following the rebrand, WRP Commercial will specialize in advising clients in the Western and commercial markets. Meanwhile, WRP Social Impact will focus on consulting with social enterprises and NGO clients, sales consultancy services in emerging markets.
Co-founder and CEO Scott A. Roy says: “We believe that the rebrand, notably with the creation of two distinct sub-brands, best embodies who we are and who we serve as a global company today. Over the past year, a lot of effort and research has gone into understanding our clients, past and present, and how we can best help all of them with their sales challenges in the years ahead.”
He adds: “In essence, the creation of separate sub-brands will allow us to focus more effectively on each operation. This means we can provide more tailored services and leverage our expertise and strengths for different types of organizations.”
COO Jessica Gustafson adds: “As ever, we remain committed to genuinely transformative sales and leadership practices, offering our clients a fundamental change of direction in how to sell in a way that increases profitability while upholding the wellbeing of everyone impacted. Ultimately, it is our vision that every organization working with us has changed the way they sell, for good!”
Rolled out from this week, the full rebrand includes an updated parent company logo with the new tagline “transforming sales, for good”, two distinct sub-brand logos for WRP Commercial and WRP Social Impact, new graphics and visual identity as well as new social media accounts for the two sub-brands.
As part of the next stage of the company rebrand, a digital marketing campaign is planned to kick off later this month, as well as the launch of a brand-new company newsletter, due out in the new year.