Glitterbels launch first ever Hema-Free Gel Polish advent calendar

Newcastle under Lyme, November 14th 2022: Newcastle-based beauty company Glitterbels is expanding its operations to the USA after major success in the UK.

The company, founded by nail artist Annabel Maginnis, has enjoyed a rapid rise in the industry having simply started out giving tips of the trade on social media.

By sharing her bright and bold creations on various platforms, Annabel soon grew an international platform for Glitterbels and is now looking to set up shops abroad.

Glitterbels is famed for its hema-free gel polish and has now launched an advent calendar with 12 days to open.

Hema – the substance that makes nail polish hard and shiny – is used in many cosmetics and can cause an allergic reaction in some people. 

The company has removed the Hema from their gel polish without compromising on the quality of a manicure, making it completely safe for everyone to use.

Annabel said: “We are absolutely thrilled with how popular our products are proving to be and we’re constantly getting asked on social media when we are opening up shops overseas so the fanbase is clearly there.

“To be able to offer a hema- free product that everyone can enjoy using is just great – especially on the run up to Christmas when people are out looking for gifts.”

And it’s packed full of new and exclusive new colours which won’t be available for individual sale until next year.

Whether it’s elegant tonal neutrals, metallics or gleaming glitters; nudes and whites or eye-popping neon brights, there’s a look and a shade for everyone.