Secrets to Hiring the Best Content Marketing Agency

B2B businesses and consumer brands, who wish to cut through the noise in this crazy, competitive world are always looking for a content marketing agency.

Why? Because they understand the power of content marketing to deliver real marketing ROI. Even though they are aware of this, they are quite often intimidated by the prospect of hiring a full-service agency.

And who can blame them? Every company that provides marketing services claims to “do” content marketing, and finding the true experts is difficult.

Consider this though: content marketing has been shown to be three times more effective than traditional marketing, and it can increase inbound links, grow your brand, and provide 6x conversion rates. Most importantly, it positions your brand as an industry thought leader in which your potential customers can place their trust.

With those kinds of outcomes on the line? Finding the best content marketing agency is worthwhile.

But how do you differentiate between the fakers and the makers? Here are a few pointers

How to Find the Best Content Marketing Agencies?

There are a bunch of content marketing agencies, but not all of them will be suitable for your brand. Here are some things to think about to ensure you connect with the best one.

Great Writing

The best content marketing agencies know how to tell their own story in an exciting way. That includes clearly outlining services and their processes, as well as providing some useful case studies and content to help you evaluate and decide.

Great writing is, in our opinion, a non-negotiable requirement. Even if you’re making infographics, videos, or less copy-heavy social media content, the agency you hire must be able to tie the right words together to tell your story in the best way.

A Focus on the Audience 

Buyers are in complete control of what they see online, so the content must be helpful rather than promotional — at least at the top of the sales funnel, where you’re attempting to attract attention and build trust.

The best content marketing agencies know how to develop an audience-first content strategy and determine what your audience wants at each stage of the buyer’s journey,

Unwavering Focus on Business Objectives

One way to tell the difference between any other content marketing agency and the one worth its salt is intent – are they just great at creating content, or are they also working to align content with your brand’s specific marketing goals?

Ideally, your agency will be able to provide tailored content for your specific goals. Instead of simply churning out the same content as your objectives change, your agency should collaborate with you to tweak your content to meet those evolving goals.

Ongoing Strategy Evaluation

Is there a system in place to evaluate your content marketing strategy once it is in place?

You want more than a documented strategy and metrics reporting. How will your content marketing agency assess the effectiveness of both the overall strategy and its individual moving parts? What is the procedure for iteratively refining the strategy?

This is where an agile marketing methodology comes in handy. Even if your agency does not use agile methods, you should expect some flexibility and a process for tracking and responding to missed benchmarks. 

Find the Best Content Marketing Agency for Your Brand 

Traditional advertising does not resonate with today’s audiences. Millennials and Generation Z, in particular, disengage at the sight of an advertisement.

They do not read traditional newspapers and rarely watch linear broadcast television because they prefer to have control over the content they consume.

They suffer from banner blindness and are oblivious to traditional banner advertising. They do, however, consume content online, on news websites, blogs, YouTube, and social media platforms.

This is what makes it imperative for brands to invest in a robust content marketing strategy and partner with one of the best content marketing agencies.

One such content agency is AdLift. It offers 360-degree digital marketing services to an array of businesses across industries. Their team of industry experts and marketing geeks work together to come up with agile, efficient, innovative content marketing solutions to help your brand reach the right audience.

So, wait no more! Visit their website today to know more about their services.