THE CAMDEN WATCH COMPANY LAUNCH NEW KICKSTARTER FOR NEW SWISS AUTOMATIC TIMEPIECE
Having trained in Switzerland as a jewellery and watch designer, Anneke Short has been designing watches for well over a decade, along with her husband and co-founder Jerome, born and bred in the Swiss watch valley of La Chaux-de-Fonds, the very town from where they are sourcing their automatic movements.
This is not the first time The Camden Watch Company has worked with Kickstarter to get a design off the ground. Their first campaign took place in 2017 for their first automatic timepiece collection. 152 backers pledged £49,040 (funding goal was £18,000) to help bring this project to life. At the end of the campaign they had reached 272% of their goal.
When asked why they are using Kickstarter as opposed to investors, Jerome Robert said: “Why Kickstarter? It gives us that opportunity to stay independent, to grow at our own speed, yet create a timepiece we are passionate about. If the public is our investor by buying our watches, we grow at our own pace and develop watches we love and our customers love.”
Anneke Short said: “This is what sets us apart from other brands. It’s not just what the margins are going to be like, or the costings, or the commercial viability. It’s the passion for the product. We will never release a watch because there is a certain deadline to reach, we will only release a new watch when we think we have nailed the design. We don’t create seasonal collections, we create designs we love and release them then.”
Jerome continues, “We don’t do discounts, we don’t do sales, we don’t take part in Black Friday but this is the second time we will give our customers the chance to get a discount, for those backing the Kickstarter campaign.”
About the The Camden Watch Company No.274 watchcase and dial design
While The Camden Watch Company has variations of cases and dial designs, this will be their first new case model in five years.
The No.274 case comes in at ø 38 mm, firmly a unisex watch. The two-piece case, featuring varying finishes from the high polished bezel to the brushed side. The dial is the perfect combination of contemporary design with vintage inspiration.
The guilloché lines are inspired by the criss-crossing ironwork of the imposing gaswork structures that can be found along the canal from Kings Cross to Camden. These structures are huge. Giant, imposing monolithic like buildings that are robust and strong in design and yet somehow still elegant, refined even.
The dials of the two versions both take inspiration form the same ideas but are clearly different, part of the same family but with neither being a copy of the other.
Both models come on beautiful Italian leather straps available in a variety of colours that can be easily interchanged to give your watch a fresh new look.
About The Camden Watch Company No.274 Swiss Automatic
Although The Camden Watch Company currently use some Swiss made movements in their collections, this is their first entirely Swiss made watch. It will house a Sellita movement from the town of La Chaux-de-Fonds, the very town where co-founder Jerome was born.
Available in the following colourways:
· Black and rose gold case, black dial with rose gold accents and black leather strap
· Steel case, white dial with black accents and brown leather strap
· Steel case, black dial with silver accents and brown leather strap
· Steel case, burgundy dial with silver accents and black leather strap
· Rose gold case, pea green dial with rose gold accents and brown leather strap
Specifications
· Case Diameter: ø 38 mm
· Case Depth: 10.20 mm
· Case Material: Stainless Steel 316L
· Strap Width: 18 mm
· Strap type: Genuine Italian Leather
· Water resistance: 5 ATM / 50 metres
· Movement: Swiss Made Automatic (Sellita SW200-1)
· Vibration Frequency: 28’800 bph
· Reserve: 38 hours
· Lens : Sapphire with dual anti-reflection coating
· Case-back Lens : Sapphire with dual anti-reflection coating
· Twenty-Four month guarantee
About the Rewards for the No.274 Swiss Automatic
There will be several dials available on the new Swiss Automatic including the staple design, a Memento Mori edition and a Limited Edition.
The staple design will RRP at £800 when it officially goes on sale, however, the first Kickstarter backers (25 “Earlybirds”) will be able to invest and get the timepiece for £560, followed by the price of £640
About The Camden Watch Company No.274 Quartz
The quartz edition will use a Swiss Made Ronda movement, making it the first Swiss Made quartz watch in the collection.
Available in these colourways:
· Black and rose gold case, black dial with rose gold accents and black leather strap
· Steel case, white dial with black accents and brown leather strap
· Steel case, navy blue dial with silver accents and brown leather strap
· Steel case, black dial with silver accents and tan leather strap
Specifications
· Case Diameter: ø 38 mm
· Case Depth: 9.20 mm
· Case Material: Stainless Steel 316L
· Strap Width: 18 mm
· Strap type: Genuine Italian Leather
· Water resistance: 5 ATM / 50 metres
· Movement: Swiss Made Quartz (Ronda 763)
· Lens : Sapphire with dual anti-reflection coating
· Twelve month guarantee
About the Rewards for the No.274 Quartz
There will be two dials available on the new quartz including the staple design and a Limited Edition.
The staple design will RRP at £300 when it officially goes on sale, however, the first Kickstarter backers (25 “Earlybirds”) will be able to invest and get the timepiece for £210, followed by the price of £240. Available as a black dial with rose gold accents (only available on Kickstarter), Steel case white dial.