5 Types Of People Who Could Opt To Buy From Your Business as a Result Of Roadside Advertising
Roadside advertising has been used for many years to market goods and services to people outside. Just one element of Out of House (OOH) advertising, roadside advertising is still surprisingly effective. However, it is important to know your target audience before you decide which type of ads to place on them.
With this in mind, here are five types of people who could opt to buy from your business as a result of roadside advertising.
1. Those Looking to Eat or Rest While Driving
If you think about who might see your advertising, it can be easy to discover who might be looking at them. If you are placing motorway advertising, then you will no doubt find a lot of people who are looking for somewhere to take a break for a few minutes and maybe get a bite to eat.
If you have a rest stop nearby, or a restaurant, then by displaying some of the food and facilities on a roadside advertising board, you will attract customers.
2. Tourists to the Town
If your business is in a place that receives many tourists, then they can be a good target for your store or business.
Anything that they will have fun seeing or doing, or buying merchandise will be a big draw for them.
You want to place your ads near to your store, and maybe have some simple directions for those that don’t know the area.
3. Shoppers
Arguably one of the biggest audiences for your ads will be shoppers. They will be out looking around the local shops and will be in the buying frame of mind.
You can direct them to your local shop, or give them an alternative to what they might be looking for.
4. Business People Travelling for Work
Another group that uses motorways often is business people. They travel around the country and will be exposed to a lot of OOH advertising.
You need to think about what an individual such as this might want. Perhaps they are looking for a place to spend the night after a long day. Perhaps they are looking for a rest stop, or somewhere to work.
5. People Going to an Event
If you have ad space near a venue that hosts regular events, then this can be the ideal place to advertise your products or services.
These can be an especially good place to sell local amenities or other places to visit while they are there.
If you have access to a Digital Out of House (DOOH) board, then you can easily tailor your ads to the specific demographic of those attending the event.
Roadside Advertising: Final Thoughts
Outside advertising is one of the most effective ways to reach your customers. Many consumers are agitated by ads displayed at home but are receptive to those outdoors.
If you are planning on using outside advertising, think about who will see it and why they would want to buy your product or service.
With this helpful guide about the kinds of people who could opt to buy from your business as a result of roadside advertising, you will be able to make more informed decisions going forward.