How To Make Your Wordmark Style Logo Recognisable
Creating a recognizable wordmark style logo is not easy, and many steps need to be taken before you can create one. But there is no need to feel intimidated by this; this article will tell you everything you need to know about creating a wordmark style logo that is recognizable and one that can represent your brand and company successfully and accurately.
What Is A Wordmark Logo?
A wordmark logo is a type of logo that only includes a company’s name. It only has text, and there are no symbols, images, badges, or mascots. These types of logos are all about simplicity, and they are almost always timeless. This logotype can be used and is used by many different companies and many industries. They are versatile and can give companies and brands an excellent logo design.
Let’s cover a few famous wordmark logos that you have seen. Popular wordmark logos include Google, Coca-Cola, and Facebook.
When To Choose A Wordmark Logo
You want your logo to be recognizable and not easily forgotten. So it can be challenging to decide if choosing a wordmark logo is the right choice for your brand over all the other types of symbols you can use.
We will go over the different reasons you should choose a wordmark logo over other logotypes for your brand. This should help you decide if this type of logo is the right choice for your brand.
Your company has a short and memorable name
If your company’s name is a single word and is easy to say and remember, then a wordmark logo can be the ideal choice. Wordmark logos are not the best choice for companies with longer names.
You want to use your logo in a variety of way
Wordmark logos can be used in different ways and on many other mediums easily. Your company’s name can be read easily no matter where you use your logo with a wordmark logo. If your marketing and branding strategies involve using your logo in a wide variety of mediums, then this type of logo is a great choice.
If Your Company Is New
If your company is new, then telling people your company’s name using your logo can be a great decision. This will help you build brand awareness and brand recognition. Once your brand and company become more well-known, then you can start using a monogram logo.
Now that you know all of this, let’s talk about making your wordmark logo recognizable.
Choosing The Right Typeface
Choosing a suitable typeface is extremely important, and it can help portray your brand’s personality accurately. You need to select the typeface carefully, so you shouldn’t rush this decision. Making the right choice here will make the difference between your wordmark logo being successful or failing.
Before you start looking at different typefaces you can use, you should know about some vital typeface terminology, and you will need to know before choosing a typeface.
- Weight of typeface – This involves how thick the characters are in the typeface you are considering. Examples of this include bold, italic, and light.
- Sans-serif or serif – Sans-serif is more modern-looking and doesn’t have any strokes on the characters. Serif does have strokes on the characters and is seen as the more traditional-looking option.
- The casing of typeface – This involves lower case or upper case lettering. You can have all capital letters or all lowercase letters. You could also choose the first-word capitalization option.
Different weights and casing will change the personality and tone that people will receive when they see the logo. For example, if you use all capital letters and an extremely thick typeface, people will receive the wordmark logo as aggressive. You need to make sure that you use this combination correctly to portray what you want to. If you don’t know how to do this, you should hire a logo design studio to help you.
If you were to ask top logo design companies about the importance of typefaces in wordmark logos, they would tell you how crucial they are in sending the right message to your target audience and the rest of the world.
Using The Right Color Palette
The color palette of your wordmark logo will be one of the first things that people notice when they see your logo. Choosing a unique and powerful color palette is a great way to stand out from the competition and differentiate your brand.
Different colors make people feel other emotions. Understanding color psychology is critical when designing a logo. If you aren’t confident about choosing the right colors for your wordmark logo, you should hire a logo-making firm to help you.
Using Shapes
One of the ways that you can make your wordmark logo more recognizable is by using shapes in combination with the text. There are many examples of wordmark logos using conditions to make themselves look unique. For example, the Showtime logo uses a circle with the first three letters of the wordmark logo inside it. This makes it stand out from the crowd of regular wordmark logos with the text and nothing else.
The shape that you use with your wordmark logo needs to have a purpose. You should not just use any form you think looks nice. There needs to be a meaning to why that shape was chosen and how it was used.
Conclusion
Wordmark logos are used in different industries by many companies. They provide a simplistic logo design that any company can use because of how versatile this type of logo is. If you choose to use a wordmark logo, then you need to make sure it is recognizable. This won’t be easy, but you will have made significant progress in creating a recognizable wordmark logo by following the points mentioned in this article.