New motorcycle ecommerce store HarleyDavidsonDirect.com revs into action following official launch

The retail website is cranking things up a gear and bringing the iconic biking brand to a whole new audience 

As well as stylish pre-owned vintage lifestyle threads, the online store also has a selection of riding gear available to order at the touch of a button – including helmets, neck gaiters, ride bells, engine brightener, hand grips, battery chargers, and axle nut covers. 

HarleyDavidsonDirect.com also features a dedicated gifts section with branded mugs, poker chips, wall clocks, shaker sets, wallets and more. 

Free delivery is available on all orders over £50. 

Spokesperson James Adams stated: “We’re really excited about the launch of HarleyDavidsonDirect.com. 

“Ecommerce is a critical growth area that has historically been neglected by Harley-Davidson due to the brand’s historically older fanbase – with people used to visiting brick-and-mortar stores rather than shopping online. 

“Launching this web store gives us an opportunity to reach a whole new audience – pushing the Harley-Davidson brand beyond its ordinary demographics and showing digital shoppers why this motorcycle brand has stood the test of time. 

“The website has a huge selection of items available from clothes to accessories – all of which are advertised with professional imagery and valuable information. 

“Our aim is to guarantee this terrific brand has a future as exciting as its past.”

HarleyDavidsonDirect.com operates three dealerships in the UK – a head office in Stockton-on-Tees and two additional locations in Leeds and Gateshead. 

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