Backlink Strategy – The Right Way To Get Backlinks in 2021
Backlinks play a significant role in SEO and improving your search engine rankings. This article shows you the quick and simple ways to get quality backlinks. Choose the right link building strategy for your business because the right strategy can make all the difference between success and failure.
Backlinks: Definition
When another website links back to your site, it’s called a backlink. They are also known as external links, inbound links, referrals, incoming links, and incoming traffic. You can use backlinks to influence search engines. The more backlinks to your site, the higher you can expect it to rank in Google search results. Backlinks act as votes of confidence in your website, business and content. Therefore, they are vital for SEO.
These are some quick and simple strategies to get high-quality backlinks.
1. Become an Expert Source for Bloggers and Journalists to Quote
Building links with authority news sites and blogs give you immediate clout with Google. Some journalism platforms, like HARO, connect bloggers and amateur journalists want links and exposure. These platforms will be your best bet in building high-quality backlinks at scale.
You can offer your expertise as an authentic source in your niche. It will solidify your name and brand’s credibility. Backlinks with credible news sites are some of the highest quality links you can find for your business.
2. Pursue Backlink Opportunities with the Top Referral Sources
Search for the top referral sources of your website. These websites link to your content and offer a backlink.
When you find the kind of websites that link back to your site, you can examine their content and find new opportunities to get a backlink. You can create content similar to their model and get a valuable backlink in the process. Google Analytics is the best to assist you in the endeavour.
3. Make Use of Outbound Links to Form Mutually Beneficial Partnerships
Check out your outgoing links. If you link to a site with high authority and send them a lot of traffic, you can contact them about possibly forming a partnership. Such an agreement will be mutually beneficial, and both partners will profit from it.
4. Make Use of Google Search Console Reports for Backlinks
Google Search Console is a free tool that can help you get backlinks for your website. It also provides other helpful data that can be of immense help in boosting your rank.
An external links report is one of the parameters to search for using this tool. It will reveal the websites that have linked to your site in the past. Go through these backlinks and find out the kind of content they liked and linked with. Then, offer similar content and linking opportunities to them once more. Since they have done so earlier, they are very likely to accept your offer. All you have to do is convince them of the relevance, authenticity and worth of your data.
5. Learn from Your Competitors
Do you see the names of your competitors published wherever you turn? Do you contemplate where are they getting their backlinks from? If you wish to succeed in any given industry, learn from your competition. Stay up to date with their activities.
Please don’t be alarmed, thinking this is illegal spying. There are ways to monitor your competitors legally, such as;
- finding their backlink sources
- looking at their organic keywords
- examining their top-performance content
- monitoring their social media activities
- dogging their marketing campaign and more!
These are some of the simplest and quickest ways to get authentic backlinks. Moreover, implementing these methods do not even require you to have the technical know-how. So, buck up and get ready to achieve greatness.