Hoover launches its lightest, steerable upright vacuum ever promising no loss of suction

Issue date: 11/08/2021

Hoover launches its lightest, steerable upright vacuum ever promising no loss of suction*

Inventor of the first vacuum cleaner, Hoover, has unveiled a brand-new upright model that weighs less than 5kg in use.

Featuring enhanced 80-degree swivel steering to glide around your home easily and ergonomic loop handle with soft touch grip for comfort, the UPRIGHT 300 picks up dust & debris from your carpets & hard floors with ease.

Containing an active hose and removable handle, the brand-new model also includes a dusting brush and crevice tool stored on board, to deliver convenient all-round cleaning.

Launched alongside the UPRIGHT 300 is the UPRIGHT 300 PETS, complete with a 3in1 dusting/crevice & upholstery accessory and a motorised mini turbo brush to tackle fur and stubborn hairs, including an additional stretch hose and long crevice tool, ideal for long reach cleaning.

For those who suffer with allergies, the UPRIGHT 300 collection also includes a H13 HEPA filter which traps harmful particles and helps relieve allergy symptoms – perfect for the hay fever season. 

The UPRIGHT 300 models have been created following extensive market research with consumers in the UK. After exploring vacuuming frequency, length and time of day undertaken, as well as preferences with regards to features, colourways and storage, the products will be available from July 2021.    

Dave Matthews, business director at Hoover SDA, said: “As the founder of the vacuum cleaner, it is important we continue to pioneer the vacuum market and offer the best cleaning solutions for our customers. 

“In the current climate, many people use their home for work, exercise and obviously, leisure, so it’s vital to ensure the upkeep of your home to maintain a fresh, clean space for ultimate comfort. 

“Our UPRIGHT 300 makes it easier to maintain a tidy environment, thanks to its lightweight manoeuvrability, as well as its no loss of suction*, which ensures that no dirt, crumbs or dust particles are left behind. 

“Thanks to feedback from our customers, we were able to create a product that provides them with the tools they need to ensure their home is free from mess – whilst being easy-to-use and guaranteeing a powerful cleaning performance.”

*Based on tests measured according to EN 60312-1 clauses 5.7 and 5.9.