4 Digital Marketing Tips That Can Help During COVID-19
Even though the COVID-19 pandemic began in early 2020, it’s still affecting people well over a year later.
Governments worldwide are still enforcing strict rules, people are still struggling to make ends meet, and many businesses are still barely running.
Since you’re here, your business is probably not doing so well either. So, how can digital marketing help?
Digital marketing tactics can help because they are working for other businesses. People are at home, socially distancing themselves. Therefore, they are satisfying all of their needs and wants using the internet.
Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.
Rank Higher On SERPs
Before getting to the SERPs, you first need to create a website if your business doesn’t already have one. Your business site will, in part, be central to your entire digital marketing campaign.
Regardless of the approaches you take, you should try to make your consumers end up on your site.
Considering the internet has over 1.5 billion websites, how will your consumers find your site? Using digital marketing tactics such as SEO and SEM, you can rank higher on search engine result pages (SERPs).
For this, you should get the help of professional marketers. You can contact the 1st On the List agency to rank higher in the SERPs.
Target Social Media Platforms
Even though there have been mixed feelings about social media on various news outlets and other channels, there is still an increase in the use of these platforms.
People are still using social media for entertainment, to connect with others, and a lot more. Moreover, people are using social media to look for business in their areas.
Therefore, you should take this as an opportunity and establish your presence on the right social media platforms. How do you find the right one? Research and find out what platforms your targeted consumer base uses the most.
For a strong start on most social media platforms, you should look for influencers whose followers consist of your consumer base. They’re usually happy to promote services and products for a fee.
Furthermore, you should connect with your consumer base in these difficult times on your social media.
Offer Promotions and Discounts
While your business is struggling, you need to realize that your consumers may not be doing well financially either.
Therefore, you can show your support for the community by offering discounts and promotions on your services or products. Your customers will surely remember it when things get better.
Furthermore, promotions and discounts can increase your cash flow. Lower profits are still better than closing up shop.
LOCAL SEO Can Be Your Friend
People are not looking to go anywhere further than they absolutely have to during the pandemic. They are playing it safe. They try to get things delivered from nearby stores or go to shops in the area for things.
Now, what does that tell you? People are searching the web more for LOCAL businesses. Therefore, you need to utilize local SEO strategies for “near me” web searches. To start, get your business on Google.