SEO – A Great Tool To Drive Traffic To Your Dental Website

SEO for dentists is the need of the hour. The right SEO strategies can increase the traffic to dental websites, bring more patients to the clinic, and boost their overall profits.

The growing competition in the dental field requires dentists to offer quality services and market them in a way that people are attracted to their clinic. Though dentists can adopt several digital marketing strategies to bring in more patients to their clinics, the most trending of all strategies is SEO.

SEO is a tool that helps your dental website to rank higher on search engines like Google, Bing, and Yahoo. With consistent efforts and the right strategy, dentists can see their websites appearing on the top of search engine results when users enter the relevant keywords.

Here are some easy but practical SEO tips that you can follow to improve your dental website’s ranking.

1.Pay Attention To Local SEO

To generate excellent results, it is recommended to pay attention to local SEO. Local SEO helps acquire patients who are looking for services in your area. If a person wants to undergo a dental treatment, there are high chances of looking for a dentist in the nearby area. For this, the user may type the name of the location during the search. Local search professionals like SEO Sydney say that one of the most important reasons is that it allows businesses to target a specific geographic area. This means that businesses can make sure that their website appears in the search results for people who are searching for products or services in their area.

Keywords with names of specific locations are known as geo-modified keywords. Using such keywords in your content will attract more traffic to your website. Also, geo-modified keywords are less competitive, meaning they offer a better chance of increasing traffic and higher conversion rates.

2.Ask Your Clients To Leave A Review On Google

Most people look for reviews of dental clinics before they book an appointment with them. Reviews help potential customers understand what quality of service the dental business is offering. If potential clients see positive reviews about your dental business, they will likely visit your website and book an appointment with you. Also, reviews help your website rank higher on Google. Hence, it becomes essential for you to request your clients to leave reviews for your business post their treatments. You can call your patients to request a review or drop them emails asking them to write about their experience at your clinic.

3.Design A Mobile-Friendly Website

If you don’t have a mobile-friendly website, there are chances of you losing potential patients. A website that looks and functions well on desktops only isn’t a successful one. You need to have a website that opens and functions well on all devices – be it a mobile phone, tablet, or laptop. Most people these days browse the internet through their mobile devices. If your website isn’t mobile-friendly, the users may turn away from your site without reading about your services.

4.Write Dental Blogs

Informational dental blogs have the potential to drive traffic to your website. If you post high-quality content through blogs on your website, you will see a rise in traffic soon. You need to ensure your blogs are well-thought and strategic, meaning they appear attractive to your potential clients. Also, try to include relevant keywords in your blogs so they too can rank high on Google search results. Please ensure the keywords aren’t overused to avoid Google from flagging your page.

Here are some tips to generate excellent dental blogs:

• Keep content long
• Provide useful information
• Choose topics that answer questions that your potential clients may be looking for
• Add relevant keywords (primary + long-tail keywords)
• Add images wherever possible
• Avoid Plagiarism

5.Use Google My Business

Having any business listed on Google My Business is essential, and the dental practice business is no exception. Your presence on Google My Business tells Google about the authenticity of your business. When you are listed with Google My Business, your website’s chances of ranking higher on the search result page increases. Many dentists are registering on Google My Business, and to stay in the competition, you need to do it too. For better reach and more exposure, you can have your dental business listed on Yahoo and Bing as well. Ensure all the details you fill in regarding your business are consistent across all platforms.

The right SEO strategies can increase the visibility of your dental website. It can bring many potential patients to your website and help your business grow. When designing your website, ensure to make it user-friendly and easy to navigate as you don’t want the users to leave your website without reading about your offerings. Also, add call-to-action to allow users to interact with your website. You can provide forms to fill or allow them to book an appointment online. The more convenience your website provides, the longer your leads will stay on it, leading to more conversion.