The way marketing and advertising are conducted for businesses has changed over the last few years. More and more people prefer to research and buy products online by sitting on their couch. This surge of the internet has urged business owners to investigate how digital marketing can grow their business.

However, to build your company and revenue, you need the best digital marketing strategies on your side and a reliable marketing agency.

In this blog, we’ll cover the different online marketing areas, explain different digital marketing strategy processes, and then provide an ideal approach along with the step-by-step guide on how to cover the basics.

The Six Pillars of Digital Marketing

Today, there’s more than one way to market your website on the internet, and the good news is that though these areas are separated into marketing categories, they work together to achieve your business goals.

Digital marketing can be categorized into six main disciplines:

• Native Advertising

It is also called advertorials. Native advertising is a digital advertisement that resembles the website’s editorial content or the publication they’re promoting.

• Content Marketing

In content marketing, your business focuses on reaching, engaging, and connecting with consumers through unique and quality content. The content is in the form of video, blog posts, infographics, and many more. However, it should provide value to your users and should not be a sales-oriented copy.

You can target specific keywords to optimize search and users’ content along with these individual pieces of content.

• Pay-Per-Click (PPC) Advertising

Another powerful yet cost-effective online marketing strategy is pay-per-click advertising. With PPC, you can bid on keywords that you want your ads to show up for your ad triggers when a user searches, including your keyword. If a buyer clicks on your advertisement, then you can pay for that click.

With PPC, you can reach out to users who are already ready to buy your product or services.

• Search Engine Optimization (SEO)

SEO helps improve the website to become search engine friendly and bring organic traffic to your website.

• Email Marketing

It is a marketing approach that uses email to attract and nurture potential and existing customers.

• Social Media Marketing

It is another way of promoting products or services on social media platforms.

How to Create a Digital Marketing Strategy: Step-By-Step Guide

Now that you have fully understood the different types of online marketing tactics and approaches available in the market, it’s time to learn the basics of creating a strategy.

Below are the eight simple steps to make sure your strategy works well.

1. Define your brand

Use your brand guidelines to define your brand and how it’ll be shown in your online campaigns. Think about your unique selling points, brand voice, and value proposition.

1. Create a buyer persona

A buyer persona is used to describe the ideal customer who your business wants to reach. Think about the demographics and motivation that will drive people to choose your product or services.

1. Create your SMART goals

Use specific, measurable, realistic, and timely goals to guide your marketing strategy. Link your brand’s short term and long term goals for growth.

1. Choose your digital marketing strategy

• Pick the right digital marketing strategy for your business and focus on the techniques that offer your business’s best value.

1. Set your budget

Prepare a realistic budget for your business.

1. Brainstorm your strategy

Evaluate and review your digital marketing strategy.

1. Launch your campaign

Following your plan, launch your campaign across channels and ensure you get the proper tracking information from all channels.

1. Track your results

Measure the performance of your marketing strategies by tracking their performance. Use tools such as Google Analytics to keep a pulse on your strategies.

The Role of a Digital Marketing Agency

With the right digital marketing strategies and an experienced marketing agency, your business can surely accomplish its goals. Digital marketing agencies can help you with:

• Increasing Website Traffic

With years of experience, the right marketing agency will attract more visitors to your company’s site through different digital marketing tactics: more leads = more sales.

• Driving Storefront Traffic

A reliable marketing agency will use a local SEO tactic for your physical storefront and likely bring more customers into your location. They will help you achieve your goals and attract more foot traffic.

• Increasing Revenue And Conversions

Businesses hire a digital marketing agency to increase the revenue of the business mainly. By improving your targeted audience’s traffic to your website, you can get quality leads that can easily get converted into potential buyers, and you can increase your company’s sales.

• Boosting Brand Awareness

By using the right marketing strategies, you get your brand in front of more potential customers. They’ll get to know your brand, products, and what sets you apart from your competitors. Thus, they’re more likely to remember your brand.

The success of digital marketing strategies, however, strongly relies on the development and execution. That’s why you should collaborate with a full-service digital marketing agency that provides custom, results-driven online marketing strategies.