3 Examples of Inbound Marketing that Gets Customers
If you are a company looking to succeed in 2020 and beyond, you need to embrace online marketing. There are several major benefits to using online marketing, such as its cost-effectiveness, its incredible reach and better targeting and personalization.
There are many different types of online marketing, but one of the most effective is inbound marketing. Inbound marketing is all about drawing people in and connecting with them by providing them some sort of value. Inbound methods are generally less annoying and more engaging than outbound marketing.
In an effort to help the inbound marketing strategy of your company, this blog post is going to go over some examples of inbound marketing that can get you more customers.
Search Engine Optimization (SEO)
A great example of an inbound marketing technique that can work wonders is search engine optimization. SEO is all about increasing your rank on search engines like Google. The links near the top of the page receive a ton more clicks, and more clicks and site visits can often mean more customers.
This optimization is done by using specific keywords in your content, as well as several other strategies. A strong SEO strategy is often paired with a blog to increase the amount of people that visit your site. You want to use terms that people often use in your content, but also make sure that the content provides value.
Also, getting people to your site is great, but make sure the site also looks good and is easy to navigate, as well.
A Well-Written Ebook
Another example of a solid inbound marketing strategy is to create an ebook. You can create an ebook on any topic under the sun. It could be about marketing, sports, haircare and a variety of other things. As a result, finding a topic to write about that highlights the value of your company or services should be easy. However, your ebook cannot simply be an advertisement for what you have to offer.
It needs to provide readers with a lot of value, answer their questions and assist with their pain points. If people enjoy your ebook, they may be willing to also purchase your products or services. The ebook itself should be incredibly affordable, or even offered free for those who do something like provide their contact information or sign up for a newsletter.
A Podcast
While they were once rare, today, podcasts are all the rage. There are a ton of podcasts out there, with hundreds of millions of listeners from all over the world. They can be in many genres from comedy, to business, to sports, to marketing and everything in between. They can be an incredible inbound marketing tool for your business. You can talk about your industry, cover specific common questions, do case study conversations or cover a wide range of other valuable content.
While podcasting is not for everyone, it certainly can bring a lot of eyes and ears into your company. Like with writing an ebook, make sure the content and value of the podcast always comes first, and that it is more than a giant advertisement for your company. A podcast is also a good way to put a voice to your brand and give it a bit of personality and character.
Inbound marketing is an effective way to get more customers and thus, grow your sales. Whether you decide to do some SEO, create an ebook or start a podcast, or adopt a different strategy altogether, inbound marketing is a valuable tool for the growth of your company.