SmartyAds Partners With Meitu to Establish Traffic-Growing Collaboration

A leading programmatic software developer, SmartyAds has announced a partnership with Meitu, a global leader in photo-video editing. By striking this mutually beneficial traffic-exchange collaboration, both companies plan to expand their existing advertising capacities. This will enable transparent and targeted app monetization and greater mobile ad experience that results in higher revenues for brands.

To date, Meitu applications have been installed on more than 1.1 billion unique devices that gather millions of monthly active users. Meitu specializes in developing advanced AI beauty-themed photo and video applications. With offices located in Japan, Singapore, Brazil, India, Indonesia and the USA, the company also operates as a software and smartphone manufacturer. In 2020, Meitu is considered to be China’s third largest app developer and is featured among the top 10 best in the Apple app store. With this, Meitu’s reach spans over 39 countries, which means that new collaborations will open up a gateway to unprecedented advertising opportunities for in-app media-buyers advertising at SmartyAds.

“We never cease to expand new business horizons, and, this time, we are extremely happy to equip our DSP with new, high-yielding traffic sources delivered by Meitu. Our advertisers will have access to the fastest-growing Asian market of applications that daily attracts myriads of unique users,” says Nikita Plastomak, business development manager at SmartyAds.

Meitu also highly anticipates collaborating with SmartyAds, as it will bring in exquisite app monetization opportunities. Thus, publishers will monetize their inventory programmatically, applying relevant, non-intrusive and engaging mobile ad formats that convert users into customers and retain them within apps. Within the framework of this partnership, Meitu will also buy additional in-app traffic from SmartyAds to diversify opportunities for its direct advertisers who acquire ad placements in Meitu apps.

About SmartyAds

SmartyAds is a leading full-stack developer of programmatic solutions designed to ease and automate the media-trading process for media-buyers and media-sellers worldwide. As a company, SmartyAds always tries to ride the wave of innovation, relentlessly incorporating cutting-edge technologies (like RTB, header bidding, blockchain, CTV, etc.) into the core of their platforms. A proprietary infrastructure, coupled with 8+ years of experience, also allows the company to share experience and offer businesses a technological base for building and capitalizing their own ad solutions.