BrandZ™ Unveils Top 100 Most Valuable Global Brands 2020, Haier Starring as the Only IoT Ecosystem Brand
(30 June, London) WPP, the world’s largest communications services group, together with its insights and consulting company Kantar, unveiled its prestigious BrandZ Top 100 Most Valuable Global Brands ranking for 2020. Haier again starred the list as the only IoT ecosystem brand with its brand value rising from $16.3 billion in 2019 to this year’s $18.7 billion, and its rank on the list from 89th to 68th.
BrandZ’s list has always been on top of the global brand innovation and has become the only brand ranking that incorporates consumer insights. Each year BrandZ has a separate award for the most prominent brand in brand equity development. The special award for this year went to Haier as the world’s first recipient of the “IoT Ecosystem Brand”, recognizing it as a trailblazer for the ecosystem branding strategy of the IoT era.
Haier’s continuing to stand as the only brand in the category demonstrated Kantar’s continued recognition of the value of IoT ecosystem and Haier’s sustained lead in the field. Over the past year, Haier has compellingly demonstrated the charm and value of an IoT ecosystem brand through its outstanding response to global challenges including the COVID-19 pandemic.
Against the backdrop of the overall decline of the global home appliance industry in 2019, Haier Smart Home under Haier Group still managed to report a positive growth in both revenue and net profit, with its ecosystem revenue amounting to RMB4.8 billion, up 68% year-on-year. Haier’s COSMOPlat, a standard-setter and dominating player in the global customization, has delivered enormous value in fighting COVID-19, facilitating resumption of production and accelerating business transformation of SMEs. Haier Biomedical, a leader in applying chilled storage technology to biosafety and IoT, delivered a 32.74% revenue growth in the first quarter of this year and a whopping 92.6% y-o-y revenue growth in overseas markets.
Haier attributes its robust development as an ecosystem brand to the Rendanheyi Model conceived by its founder Mr. ZHANG Ruimin, which encourages each employee to maximize their personal value by creating maximum value for customers and endows Haier with “resilience in strategy, flexibility in organization, and elasticity in mechanism”. Haier expects the Rendanheyi Model to continue to drive its growth as a use case and ecosystem-focused brand in the unfolding IoT era which will see use scenarios take precedence over products and ecosystem over industry.
As a use-scenario brand, Haier is committed to providing users with enabling solutions for their pursuit of a beautiful life; as an ecosystem brand, Haier is on mission to empower other industries and businesses in an inclusive win-win spirit and work in conjunction with ecosystem partners to deliver value for users so as to build an evolving ecosystem.