Orangetheory Fitness put Member Support at the Forefront of Re-Opening Plans

OTF are re-opening with complimentary General Health Assessments for all.

• Complimentary Health Consultations, including body composition scans
• OTF plan to welcome people back to not only the, ‘Best 1-hour Group workout in the country” but also the, “Cleanest 1-hour Group workout in the country”

Last week, gyms and fitness studios throughout the country were dealt a disappointing blow when the government announced that they were not on the list of industries that would be reopening at the beginning of July. However, Orangetheory Fitness Midlands & Northern England have taken steps to turn this small setback into a brilliant opportunity to reach out to their members by offering complimentary Health Assessments and Coach Consultations. Therefore, the Altrincham & Derby studios intends to open their doors from Monday 6th July to help support their members as they prepare to return to the studio, their regular fitness routines and back on track with their personal goals.

“One of the key tenets of Orangetheory is the importance of community within the Orangetheory family” says Jason Zavasnik, Franchise Director, “which is why part of our plan for member re-engagement includes a complimentary General Health Assessment for all of our members, putting member health and wellbeing at the forefront of our re-opening plans.”

So, what will this mean for the company and its core membership base?

One of the key aspects to Orangetheory’s plans is to enable members to get a look inside of the studio with all its COVID-19 precautions in place. This will not only help members become acquainted with the new systems that have been put into place but also help alleviate any safety concerns that members may have, with staff on-hand to answers any potential questions.

As a company, Orangetheory has always emphasised the importance of cleanliness and an organised studio, but the latest precautions will help to ensure that it is not only the ‘Best 1-Hour Group Workout in the Country’, but that it is also the cleanest. The Altrincham & Derby studios have undergone a full deep clean, and staff will be undergoing full training on the new cleaning and safety procedures prior to the re-opening. These procedures will include shorter class times to allow for additional cleaning protocols, minimised shared spaces, socially distanced stations, and an even greater focus on cleaning and sanitising equipment throughout their classes.

Orangetheory is built on its great relationship with members, and these procedures aim to put member health and comfort at the forefront of their re-opening process.

The opening of Orangetheory will be primarily focused on providing members with Health Consultations with their coaching team. These consultations will include a review of the current activity levels of members and their existing lockdown exercise program, alongside blood pressure tests and body composition scans (in partnership with Boditrax), all of which will be used to provide members with advice on how to get back into their workout regime prior to the coronavirus pandemic.

These 1-2-1 personal consultations with the coaches in the studio will be used as a ‘Body MOT’ to help support a healthy lifestyle for their members, help with a goals reset, and to help them take the first few steps back into the studio in preparation for tackling their first in-studio class.

Whilst Orangetheory and other members of the fitness industry may not have an official date for reopening, it is clear that that Orangetheory Fitness are doing all that they can to help their members navigate the new fitness landscape post-COVID and to support their return to the studio when the time comes.

About Orangetheory
Orangetheory® makes it simple to get more from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the ‘Orange Effect’ – whereby participants keep burning calories for up to 36 hours after a 60-minute workout.

Orangetheory has over 1,200 studios worldwide and was ranked #60 in Inc. magazine’s Fastest Growing Private Companies List.

At Orangetheory we believe that you deserve more from your workout. It should transform you from the inside out. With technology to keep you on track and coaches that give you more tough love.

You want more results. More confidence. More community. And more energy. Because, the more you do at Orangetheory… the more you get out of life.

Orangetheory has two studios in Northern England location; Altrincham, Greater Manchester & Derby, Derbyshire, with more studios planned later this year. Once studios are reopened within the UK, complimentary 7-days membership will be available via www.otfaltrincham.co.uk/pr