Is Crowdfunding the way forward for small businesses to survive
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Banjaraa owner Ajay Sabharwal, famous for his orange horsebox at local events has been forced to close his business during the lockdown. Along with many other event & outside catering businesses, it is heartbreaking to see all the hard work and determination put into their business to be forced to close overnight and many of their summer events cancelled.
Banjaraa now in its second full year of business was set to have the best year yet, fully booked throughout summer. Events included Burghley fine food markets, St Botolph’s on the green, Baston car show, Bourne festival, Langtoft music festival, Rockingham festival, Oundle food festival, Cambridge festival and private bookings for weddings and corporate events.
Ajay spent many hours researching the Crowdfunding initiative and whether it could work for his business to get him through the lockdown and help towards keeping the company afloat. Crowdfunder is creating a new way of working for companies with 100% free crowdfunding during the coronavirus crisis as a part of their #payitforward campaign.
Ajay’s solution is to offer great rewards that people can use in the future, including fantastic offers on Banjaraa’s fat boy Indian wraps by rewarding people with savings on the regular price.
Ajay has also come up with a reward which can be used during this lockdown period where he will teach you how to make the perfect masala. There are some great options for prospective private and corporate clients too. Once this is all over, the corporates might want to thank their employees or customers. This is where Banjaraa can step in – bringing their horsebox to the workplace and serving awesome wraps and rice boxes.
Ajay said: “2020 was set to be our biggest year yet. We were fully booked across multiple events throughout the summer and had begun to scout locations for our new permanent base, the Banjaraa deli. The rapid spread and subsequent lockdown due to this crisis have decimated our income stream, and it’s just been heartbreaking! We are not looking for charity, but assistance to get us through this uncertain and difficult period. As soon as we are fully operational, we will share with you how we intend to pay forward the kindness we’ve received. This is going to be something extra from us and will involve food.”
So far, Banjaraa has had a great start with over 10% of the target already achieved on day one from his local fans and friends. May be crowdfunding with giving rewards is one of the solutions for small businesses who cannot get help exactly when it is needed and who have slipped through the support available.
Whichever reward people choose will directly contribute to Banjaraa weathering this storm. If people can help in purchasing rewards, this will help Ajay sustain Banjaraa over this period. There is no expiry date on the rewards Banjaraa will be paid forward.