Tribal acquires Crimson Consultants to offer the UK’s leading engagement solution

Tribal, a leading provider of software and services to the international education market, is delighted to announce the acquisition of Crimson Consultants Ltd, effective today. Crimson is the UK’s market leading provider of education focused CRM solutions that enable educational institutions to improve student recruitment and business engagement. Crimson will become Tribal’s CRM Solutions business with Crimson’s directors and senior management team joining Tribal to lead the function.

Crimson has been working in the education sector for over 10 years and has successfully developed a full range of accelerators that utilise the CRM capabilities of Microsoft Dynamics 365 to create a cloud-based, education-ready “student relationship management” solution. Crimson provides solutions to many of the leading universities and colleges in the UK, including the University of Cardiff, the University of Aberdeen and Durham University. Across the education sector they have delivered a wide variety of projects including Student Recruitment, Business Engagement, Student Welfare and also full Enterprise CRMs.

Mark Pickett, Tribal’s Chief Executive Officer, commented: “The acquisition of Crimson provides our current customers with complementary functionality and delivers to our vision of empowering the end to end student lifecycle. We warmly welcome all customers who are new to Tribal and look forward to fully supporting them with their organisation’s needs into the future, and also welcome the whole Crimson team to Tribal.”

John Drew, Commercial Director of Crimson Consultants, commented: “We are delighted to have completed the move to Tribal and see this as the next step in the development of our business. We already offer solutions that integrate with Tribal’s current systems, including SITS:Vision and ebs. Now with Tribal’s broader capability and wider market reach, we will be able to accelerate and expand what we can offer to the market and will be able to continue with our rapid growth. It is great to have found a company with similar values and approach, and like us, a focus on the education market.”

Barbara Staruk, Managing Director of Product and Product Development, added: “Crimson will help us to expedite and expand the reach of Tribal Edge, our next generation Student Information System; our roadmap will receive a significant boost through this acquisition. The Crimson solutions radically expand what we will offer at the early stage of the student lifecycle, particularly in the areas of CRM-based student recruitment and relationship management. With Crimson using the Azure-based Microsoft Dynamics 365 platform, we have a straight-forward path to integrate with our Microsoft Azure based Tribal Edge system. Once we have worked through the detailed technical integration, we will be publishing our combined roadmap in the coming months.”